Welcome to the ASK Online shop page for:

The Life Guards Association.

We are a UK based print company and this print-on-demand shop is for our customers to sell print products to their customers and supporters.

By printing-on-demand customers don't have to pre-print stock and are not left with unsold stock so it is better for the environment.

Up to 50% of every sale (exclusive of delivery) is donated to the Life Guards Association for their products purchased on this site.

The Life Guards Association Objectives:

To relieve members or former members of The Life Guards or their dependants who are in need by virtue of financial hardship, sickness, disability or the effects of old age by:

Making grants of money to them, or providing or paying for goods, services or facilities for them including education or training, or making grants of money to other persons or bodies who provide goods, services or facilities to those in need.

To promote the efficiency of the Regiment in any charitable way as the trustees from time to time may decide including, but not limited to:

Maintaining and promoting contact between serving and former members of the Regiment and providing for social gatherings for them, fostering esprit de corps, comradeship and the welfare of the Regiment and perpetuating its deeds and preserving its traditions; providing and maintaining a memorial or memorials to those members of the Regiment who have died in the service of their country; advancing the education of members of the Regiment, promoting the advancement in life of members of the Regiment by the provision of assistance to enable such persons to prepare for or to assist their re-entry into civilian life.

To make a Gift Aid donation to the Life Guards Association please visit their Just Giving page: https://www.justgiving.com/life-guards